Responsibility
Do more – without promising more.
LÁAK is meant to grow where people, culture and animals meet. Here is what we intend – and, kept clearly apart, what already exists today.
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Companionship
It starts with a dog. Everything LÁAK designs should do justice to what a companion means in a person’s life.
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The people behind the craft
Our aim is fair, long-term relationships with the workshops and artisans we work with. As soon as such a collaboration exists, we will name it here – not before.
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Cultural diversity
Textile traditions belong to the communities that keep them alive. We tell them with sources, keep inspiration and origin apart and respect existing rights – such as the collective protection of Guna molas.
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Animal welfare
Part of the business’s success is to go transparently to animal welfare. The mechanism, the amount and possible partners are still being developed. No contribution has been made yet.
Where we are
Exists
- A real collar prototype
- Brand, logo and symbol
- 29 product visualisations in six country worlds
In progress
- Confirming the material composition
- Selecting and documenting workshops and textile origin
- Assigning the Bolivian designs to Tarabuco or Jalq’a
Planned
- The first finished models
- A transparent animal-welfare model
- Sales – only once material, origin and quality are settled
Prove demand first, then grow. Only a healthy business can give back for the long run.